Interview: Elena Savlokhova
What excites you the most in what you do?
The fact that my life is now my passion. It can be annoying sometimes because a passion is made to remain an extraordinary moment but life is really cool right now.
I move every weekend, I don’t have time to chill and visit every time but just to move from your daily life is amazing. And when the moment to play comes – this is the moment that you expect so… It’s exciting to read a new crowd, to discover a new venue, a new sound system and challenge yourself one more time. When people ask me what’s my fav moment of 2019 I’m like well… Every time there is something cool for real.
What is the most unusual thing you have to deal with while running 99cts rcrds?
Hmm, I think money and schedule. I’m not running my label to earn money and I’m not in a rush to put out releases so it can be annoying for the artists that are expecting stuff really quick. That’s my goal for 2020: to be tight with my schedule. I swear. I’m doing it by myself and I send all the tapes by myself and with my busy weekends, it can be hard to do it on time for this part of my life. But I won’t stop and I won’t let another person do it. So expect 99cts to be slow sometimes or really productive in other times. My label is dealing with my mood and life.
Why do you think music is such a vital element to (y)our existence?
Oh, music helped me A LOT, especially when I was a teenager. Music was a real-real feeling for me and for my own construction. I learned a lot of things through the lyrics, I experienced a lot of feelings through melodies. I danced a lot for so many years since I started to Dj. My bedroom was my secret place, I could let go of all the stuff I had in my head. It’s still the same now, I guess it’s the same for all of us. It’s a human thing. Haha when I read what I wrote it’s pretty cheesy and cliché but it’s like that. It’s real. It’s catharsis.
You have a sociological perspective in regards to the nightlife and rave culture. What is your personal viewpoint on the philosophy and beauty of it?
One of my favorite things is to look at people and try to understand their lives and lifestyles. Dance-floors and raves are such romantic places. The first idea of raves was just to live a dream altogether, to create this utopia and that’s why there is some magic in there. People just want to be themselves so it’s pretty interesting to look at them in these moments. Nothing is more beautiful than to see someone let himself go on his favorite track. This is what I experienced too and some of my life’s favorite, nostalgic, beautiful moments are based on that.
What’s your take on digital media? What are the best and worst effects the digital has on music?
We need it, for sure, but we all know that it can be pretty intense for your mood and mindset. I’m present, I post, I do things but I try to not chill too much on socials. I mean I try not to stalk because it can bring you down so quickly. You need to be super confident to not compare yourself. You always think that someone is better than you or more successful and it kills your creativity. It’s a pretty hard move to not look at others on socials but we need to try. Music can’t be based on how funny your post is or whatever, but it is right now. It needs to change though. Not that music must be super serious, but people should just put their faith and support the right ones.
How would you describe the worlds you are trying to create during your sets for both yourself and for the audience? What is your personal state like when playing?
Playing is always a challenge for me, always. Like I said before, every night is different.
First of all, I always take some time before my set to get the vibe, I listen to the Dj that played before me, dance a bit, chill in the club. That way I already have a first idea about the crowd and the mood. My world is made of so many things and influences that work together though, so I try to stay in what describes me the most. I always start with a track that is important for me, just to introduce myself in the first minutes. Then it’s a trip, I try to build my set as a journey like “give me your hand and let’s go”. But as I’m so into ghetto things and a lot of bass music it’s about the groove too. I give you a break but I won’t let you go.
With running a label and being so passionate about digging and discovering new music, what emerging artists would you suggest to look out for?
I’m so into the mid-west scene in the U.S, also a crew from South America, right now Australia but also a smaller label from Europe but they make the difference: Swordsmith, Dj frankie, Dj valentines, Dj spiral , CAF?, BRKN, Dj Loui, Guirro, Dj beverly hill$…
What disappoints you the most in your field of activity? Is there something you would like to change about the industry?
A ton of things disappoint me but I try to not look and focus on them. The music industry right now is pretty intense on the way it works, especially in regards to promotion, the reality of bookings, relationships in the business and how people believe in your career.
I do what I do and I do it the way I love it. I will continue this way but it can be disappointing sometimes. You feel as if music is only about how cool you are.
What was your first musical memory?
When I think about it, then it’s an old singer for kids that I loved a lot when I was a child. As for the real thing, my very first love was listening to The Beatles at home with my mum. I was really into them when I was super young. Also Spice Girls etc., but my first feeling of being a fan was The Beatles.
How is your personality a trauma and how is it a blessing?
I have so many bad sides but I’m also a patient and kind person I think. I’m too harsh on my tastes and in the discussion about music sometimes. I know it’s pretty annoying. When your passion comes from your guts – you can be super hard. It’s not against people it’s just because you believe in something. I’m like that but I’m also super devoted. I mean, I’m in the extremes: I either hate something or I love it to death.
There’s this film by Yorgos Lanthimos ‘The Lobster’, where single people are meant to find a partner in 45 days, and if they don’t, they must choose an animal to transform into. What animal would you choose and why?
I will say a cat. Classic but true. Cats are super independent, curious but cute. Cats pay attention and are so discreet. This is my mood right now: I’m pretty calm, I focus on my stuff, work on my couch all day, but when the weekend comes weekend I’m ready and full of energy.
What have you learned through your journey as Miley Serious?
That my nickname is a good joke but also a bad one ahah. I learned that I needed to work a lot, a lot, a lot, and still need to. That’s a life of devotion. I’m sad when I don’t dig because it feeds me. It’s my daily life – to dig, to talk to people and to read about them. So I learned to be more curious, to take time for myself and to focus on what I love the most. It’s a constant movement, music all day.
What question would you like to be asked in an interview and what would your answer be?
I’m pretty bad at that but maybe why everyday life is my inspiration and I will take my time to describe why small things are so inspiring way more than a big painting for me.